US$40

FLIPS 6: Celebrities

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FLIPS 6: Celebrities

Celebrity images are important in today's consumer world. Desire is motivated in advertising, in which stars play an important role. The appeals of stars provide ready-to-use possibilities, when they are used creatively.

Divided into 3 sections, namely Greater China, Asia, and Worldwide, the book features images related to worldwide ads. With the attempt to explore the issues related to celebraties ad, the effectiveness of celebraties ad, the effective way of using celebrities in ad campaigns and more, interviews with some of the world's top creative professionals is featured.

Featuring:

A Band Apart / Abbot Mead Vickers BBDO / Bartle Bogle Hegarty / Bates / BBDO New York / Communication W / Dentsu / Euro RSCG / Fallon / Gery / Imaginary Force / J.W. Thompson / Leo Burnnett / McCann-Erickson / Me Company / The Moving Picture Company / Oglivy & MatherPartizan / Publicis Etoile / Rainey Kelly Campbell Roalfe Y&R / RIOT / Rushes Production / Saatchi & Saatchi Tokyo, Singapore, Asia Pacific / Such Films / Springer and Jacoby / Tugboat

Specifications:

• Hardcover
• 180mm x 240mm
• 300 pages
• Full colour
• DVD contains approx 120 min of commercials

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English / 中文版